The Bitpanda Hamburg Open are expanding their partner portfolio: starting with the 2026 edition, the renowned champagne house Champagne Lanson will serve as the Official Champagne Supplier of the ATP 500 tournament at Rothenbaum. 

This brings a truly special name to Hamburg – Lanson is not only internationally recognised for its tradition and quality, but also as the official champagne of the Wimbledon Championships. From now on, this iconic tennis connection will also be part of the tournament on the banks of the Elbe. 

The Bitpanda Hamburg Open will take place from 16 to 23 May 2026 at Rothenbaum and is among the most prestigious events on the ATP 500 calendar. Year after year, world-class players compete for the title at the legendary venue on Hallerstraße. This year’s line-up features four Top 10 players and eleven players ranked inside the Top 20, including Alexander Zverev, Ben Shelton, Holger Rune and Frances Tiafoe. 

As part of the new partnership, Champagne Lanson will be prominently featured in premium hospitality areas as well as selected fan zones, accompanying the tournament’s most memorable moments. 

With this collaboration, the Bitpanda Hamburg Open continue to underline their commitment to evolving the event – combining world-class tennis with a unique and premium atmosphere.