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PURINA PRO PLAN becomes new partner of the Bitpanda Hamburg Open
The Bitpanda Hamburg Open are expanding their partner network with another strong international brand: PURINA PRO PLAN is now an official pet nutrition partner within the ATP Tour and will celebrate its Germany debut at the ATP 500 event at Rothenbaum (16–23 May 2026).
27 April 2026
Under the campaign “Feed your pet like a PRO”, PURINA PRO PLAN connects the world of elite sport with advanced pet nutrition. At the heart of the initiative is the special bond between professional athletes and their four-legged companions – a theme that is gaining increasing visibility across international tennis.
The global campaign features top stars such as Andy Murray, Gael Monfils and Elina Svitolina, who, together with their pets, are part of the PRO PLAN Squad.
The partnership will also come to life on site at Rothenbaum: alongside various activations across the venue, a special moment is planned for 16 May on the exhibition court – where, for once, not only the players will take centre stage, but also their four-legged companions.
The Bitpanda Hamburg Open are among the most historic tournaments on the international tennis calendar, bringing world-class tennis to Hamburg year after year. With PURINA PRO PLAN, the tournament welcomes a partner that stands for performance, health and passion – on and off the court.